Wells Fargo

I restarted my organization’s partnership with Wells Fargo through working with their compliance team to build a strict, phased-in plan to turn traffic back on, leading to over $1 million in added revenue in the first 3 months.

Year
2022

Client
Wells Fargo

The Situation

Wells Fargo has some of the toughest compliance standards in Financial Services due to their organization’s low tolerance for risk. When I started this position, my organization had previously lost its relationship with Wells Fargo. It was our team’s strategic initiative to mend the relationship to restart a lucrative partnership for our organization.

picture of broken plates by @chuttersnap

The Plan:

Work with Wells Fargo and Rakuten to develop a slow, phased-in approach to turn on traffic and monitor for compliance after comprehensive training with my internal team.

  • Wells Fargo office

    Phase 1: Negotiate

    My General Manager worked with the Wells Fargo executive team to negotiate the deal.

  • parking violation

    Phase 2: Develop

    I worked with Wells Fargo and Rakuten to develop a violation scoring system to assess severity.

  • training

    Phase 3: Train

    We presented this plan to my internal team to get buy-in and train them on the new policies.

  • spaceship launch

    Phase 4: Execute

    I then developed mockups for approval to onboard and relaunch the account.

  • graph on a computer screen going up

    Phase 5: Monitor

    I then closely watched traffic and analytics for the critical first 60 days to ensure accuracy.

This plan worked successfully

to relaunch this critical client,

resulting in over $1 million in additional revenue over the next 3 months.