Bank of America
Alaska Airlines Awareness Campaign

I led a multi-channel marketing campaign to promote a product relaunch for the Alaska Airlines credit card. I coordinated efforts across paid search, native, email, Instagram, Facebook, YouTube, and editorial spanning three websites to ensure we hit the impression forecast in my project proposal.

Year
2023

Client
Bank of America

This project produced, approved, launched, and tracked ten digital assets to create a comprehensive media campaign.

  • 4 Sponsored Articles published across various sites (SEO+SEM)

  • 2 Native Ad Campaigns

  • 1 Email Newsletter

  • 1 Facebook post

  • 1 Instagram post + story

  • 1 YouTube video

Project Assets

While these creative assets were designed in collaboration with various trusted partners and I do not own any of these assets,* I wanted to compile some assets from the full campaign so you can visually see the work the various teams put in over a 3-4 month timeframe.

*Disclaimer: When possible, links are screenshots using the Way Back Machine to ensure the accuracy of content when created. This means some native ads and formatting do not render as they did at the time of publication.