Bank of America
Alaska Airlines Awareness Campaign
I led a multi-channel marketing campaign to promote a product relaunch for the Alaska Airlines credit card. I coordinated efforts across paid search, native, email, Instagram, Facebook, YouTube, and editorial spanning four websites to ensure we hit the impression forecast in my project proposal.
Wells Fargo
Building Trust Through Compliance
I restarted my organization’s partnership with Wells Fargo through working with their compliance team to build a strict, phased-in plan to turn traffic back on, leading to over $1 million in added revenue in the first 3 months.
Credit.com
Lexington Law Strategic Partnership
I led the Credit.com Lifecycle Marketing team through a corporate bankruptcy from our parent company, where we were challenged to hit aggressive sales targets with an old email file. We consistently surpassed our targets each month, despite changing compliance guidelines and a lean team.
